Key finding. In its own DACH market, SaM Solutions (DR 33, 512 organic visits/mo) trails every direct competitor named in the client brief. MaibornWolff leads the German field (DR 57, ~5.3K visits/mo, ~10× SaM); Andersen and ScienceSoft (.de) are ~2.5× ahead; Itransition is a global-scale player (181K visits/mo, DR 74). The gap is the opportunity — a structured content & authority programme can close it.
Content Opportunities
952
Relevant content ideas (excl. off-topic)
13
Relevant topical clusters
251.6K
Relevant monthly search volume
| Content Cluster | Content Ideas | Monthly Search Volume |
|---|
| Software Development (general) | 176 | 135,110 |
| AI / KI | 153 | 50,060 |
| Methodology & Process Models | 138 | 22,060 |
| Cloud & DevOps | 82 | 19,790 |
| Agency / Service Provider | 36 | 4,620 |
| Tech Stack / Languages | 78 | 4,090 |
| Product Development | 86 | 4,030 |
| Digital Transformation & Consulting | 86 | 3,700 |
| Careers / Hiring | 49 | 3,030 |
| Custom / Individual Software | 20 | 2,270 |
| IT Consulting & Beratung | 10 | 290 |
| Software Testing & QA | 19 | 270 |
| Other / Misc | 19 | 2,310 |
| Website Builders / Freeware (off-topic — excluded) | 100 | 9,770 |
| Total (all) | 1,052 | 263,710 |
German seed keywords from the client brief → Google Keyword Planner (geo: DE/AT/CH, language: German) → 1,052 keyword ideas across 14 clusters. The “Website Builders / Freeware” cluster (homepage-builder / freeware queries) is off-topic for a B2B custom-software brand and is excluded from the headline. Full keyword list in the
Google Sheet ·
CSV.
Competitive Landscape (Ahrefs)
Organic SEO — Ahrefs Site Explorer
| Brand | Domain Rating | Org. traffic/mo | Org. keywords | Keywords Top 3 | Ref. domains | Backlinks | Org. value/mo |
|---|
SaM Solutions sam-solutions.de |
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MaibornWolff maibornwolff.de |
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Andersen andersenlab.de |
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ScienceSoft scnsoft.de |
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Itransition itransition.com |
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👆 Click a brand row → detailed SEO dashboard (DR, top markets, keywords by intent). Bars normalized per column. Competitors per client brief; German (.de) domains reflect DACH — Itransition is measured on its global .com. Snapshot 2026-06-11.
AI Visibility — Brand Radar (impressions / month)
| Brand | ● ChatGPT | ◆ Google AI Overviews | ◇ Google AI Mode | Total |
|---|
SaM Solutions sam-solutions.de AI citations → |
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3,010 |
MaibornWolff maibornwolff.de AI citations → |
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0 |
Andersen andersenlab.de AI citations → |
5.0M / 4.9M / 7.6M impressions — brand-name noise (Hans Christian Andersen / Andersen Windows), excluded. |
ScienceSoft scnsoft.de AI citations → |
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45,072 |
Itransition itransition.com AI citations → |
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12,955 |
👆 Click a brand row → popup with the AI citations (ChatGPT prompts whose answers cite that brand's domain: prompt · volume/mo · co-cited domains). The same opens via the “AI citations” link. Bars normalized to the real maximum (ScienceSoft AI Mode = 31,638). Perplexity & Gemini unavailable on this account. *Andersen impressions are brand-name noise (Hans Christian Andersen / Andersen Windows), excluded. Snapshot 2026-06-11.
GEO / AI visibility. In tracked ChatGPT answers, only ScienceSoft shows domain citations (25 prompts — generic English “best … development company” queries via its global brand). SaM Solutions, MaibornWolff and Itransition have 0; Andersen's 25 matches are brand-name noise. For German “softwareentwicklung / individuelle software” intents, AI answers are dominated by directories and aggregators — none of these vendors rank as cited sources. This is open white space: the first to build citable, structured German content for these prompts wins outsized AI visibility.
Funnel & GEO Benchmarks — B2B IT Outsourcing (DACH)
Framework adapted from the ESA “ROI Predictions (GEO/SEO)” template. The original models a consumer freemium funnel; here it is re-cast for a B2B IT-services funnel — Organic visit → Inquiry/Lead → Sales-Qualified (SQL) → Won deal — Below are the reference benchmark ranges for that funnel and for GEO/AI — adapted B2B professional-services figures (Low / Healthy / Top). Sources align with the template (Ahrefs, Semrush, FirstPageSage, OpenView, Seer Interactive, etc.).
1 · Conversion benchmarks (B2B IT services, organic)
| Funnel step | Low | Healthy | Top | Key factors |
|---|
| Visit → Inquiry/Lead | 0.5–1% | 1.5–2.5% | 3–5% | clear service pages, case studies, fast DE-language site, visible contact/RFP CTA |
| Lead → Sales-Qualified | 20–30% | 35–45% | 50–60% | ICP fit, fast follow-up, qualification, trust signals (certs, references) |
| SQL → Won deal | 10–18% | 20–30% | 30–40% | proposal quality, domain expertise, security/compliance, delivery references |
| Sales cycle (months) | 1–3 | 3–6 | 6–12 | longer for enterprise / regulated (banking, insurance, energy) |
| Avg. visits per page (peak) | — | 40 | — | ROI-model input. From Ahrefs top-pages — trimmed mean of ranking pages |
| Deal value (ACV, as LTV) | — | $60,000 | — | ROI-model input. Assumption (DACH custom-software project); replace with client's real ACV |
2 · GEO benchmark ranges (adapted to B2B)
| LLM ratio band | Ratio |
|---|
| Early AI adoption | 0.01–0.04× |
| Healthy GEO presence | 0.05–0.12× |
| AI-heavy niche | 0.15–0.30× |
| LLM conversion boost | vs organic |
|---|
| ChatGPT traffic | +400–700% |
| Perplexity | +300–500% |
| Gemini / AI Overviews | +50–120% |
| Content success rate (by type) | Success |
|---|
| Service / solution landing pages | 45–65% |
| “<Competitor> alternative” pages | 40–60% |
| German how-to / tutorials | 50–70% |
| Case studies / industry guides | 35–55% |
| Top-funnel education (KI, DevOps…) | 30–50% |
| Months to peak / Brand lift | Range |
|---|
| First traffic | 3–6 mo |
| Growth | 6–14 mo |
| Peak | 14–24 mo |
| Brand lift — LLM visibility | +25–55% |
| Brand traffic multiplier (strong) | 0.45–0.90× |
ROI Forecast — package × period
Cumulative Revenue vs Cost
Model = ESA ROI Calculator (cohort ramp → brand/LLM channels → funnel → cumulative ROI). Package sets pages/mo & monthly cost (Start 10/$5.5K · Growth 25/$10.95K · Scale 40/$15.5K); behavioural assumptions held at the Healthy tier of the B2B benchmark tables above (months-to-peak 10, success 55%, LLM ratio 0.08, LLM conv ×2.0, visit→lead 2%, lead→won 10%, avg visits/page 40, brand-amplification ×3.5). ACV $60,000 is an assumption — the dominant lever; replace with the client's real deal value. Estimates, not guarantees.