Healthcare AppOrganic ROI Forecast 2027
Telehealth, pharmacy, therapy and digital health apps · US search demand · global AI visibility
1.Key findings
Findings
- GLP-1 drugs are half of all demand. 22.3M US searches/mo across eight health topics, and GLP-1 & weight-loss medication alone is 11.4M (50%): “zepbound” (1.43M/mo), “ozempic” (1.01M), “wegovy” (868K). People search the drug, not the app or the clinic.
- Treatments and prices beat services. Medication side effects and dosage (3.7M) and men’s hair-loss and ED treatments (3.4M) are the next biggest topics. Online doctor, online therapy, find-a-doctor and prescription-price queries together are 10.6% of the volume, and the price questions cluster around GLP-1s (“zepbound savings card”, 46K/mo).
- One leader owns organic search. GoodRx draws 15.6M visits/mo (13.0M from the US) on 1.2M keywords, five times the other four brands combined. Zocdoc (1.06M) and Hims & Hers (1.02M) follow; BetterHelp and Teladoc sit under 520K.
- AI visibility is just as concentrated. GoodRx holds 66.8% of the set’s 18.1M AI impressions/mo and Hims & Hers 24.7%, mostly on price and legitimacy prompts (“How much is semaglutide with GoodRx?”, “Does Hims for men really work?”). Zocdoc ranks for 198K keywords but gets only 1.0% of AI impressions.
- The funnel decides the economics. Health apps share the fitness subscription benchmarks: $36 per payer a year at the median. On a top-quartile funnel a Growth project returns $552K on $263K over 24 months (ROI 110%, break-even in month 14); the median returns $88K.
What to do
Build pages around the drug, condition and price questions people actually search, reviewed by clinicians and ending in the service. Put pricing, eligibility and insurance answers on your own pages so AI engines cite them, and measure install → paid before scaling: in this category the funnel, not traffic, sets the return.
2.SEO Opportunities
Relevant content ideas
3 535
Topical clusters
8
Monthly search volume
22 260 000
How this was built
- Seed topics from the five leaders’ sites (50 seeds across 8 topics) → Ahrefs Keywords Explorer (3 707 ideas); intent-clustered 1:1.
- Off-topic row excluded from headline figures (adjacent tools / generic queries without purchase intent).
- Click any cluster → top keywords by volume.
Findings
GLP-1 & Weight Loss Medication (50.0%) dwarfs every other topic, followed by Medication Side Effects & Dosage (16.5%) and Men’s Health (14.8%). Service-shaped queries (online doctor, online therapy, find a doctor, prescription prices) together are 10.6%. Local searches such as “dermatologist near me” (256K/mo) are excluded as off-topic for an app.
What to do
Lead with treatment hubs for the conditions you serve (GLP-1s, hair loss, ED, birth control): what it is, side effects, cost with and without insurance, and how to get it online. Add online-therapy and telehealth explainers next; their volume is smaller, but the intent to sign up is highest.
3.Competitive Landscape
3.1 Organic SEO — Ahrefs Site Explorer
| Brand | Org. traffic/mo | Org. keywords | Top 3 | Backlinks | Org. value | DR |
|---|---|---|---|---|---|---|
GoodRx | 15 572 070 | 1 200 321 | 645 980 | 7 416 058 | $17.0M | 85 |
Hims & Hers | 1 020 987 | 81 465 | 41 433 | 394 437 | $4.5M | 79 |
BetterHelp | 518 507 | 63 970 | 25 331 | 2 956 298 | $1.1M | 83 |
Teladoc | 217 142 | 19 643 | 7 167 | 188 102 | $502K | 79 |
Zocdoc | 1 056 156 | 198 461 | 64 795 | 6 271 281 | $1.7M | 89 |
Click column header → sort. Click brand row → SEO dashboard. Bars are normalized per column.
3.2 AI Visibility — Brand Radar (impressions/month)
| Brand | ChatGPT | AI Overviews | AI Mode | Total |
|---|---|---|---|---|
GoodRx | 1 575 588 | 5 719 065 | 4 757 707 | 12 052 360 |
Hims & Hers | 1 606 206 | 1 966 096 | 887 478 | 4 459 780 |
BetterHelp | 386 026 | 435 303 | 213 408 | 1 034 737 |
Teladoc | 124 101 | 113 454 | 86 316 | 323 871 |
Zocdoc | 68 547 | 17 214 | 94 658 | 180 419 |
Click column header → sort. Click row → ChatGPT citation prompts. Brand Radar matches brand names, not domains.
3.3 AI Share of Voice
GoodRx 66.8% — the 5 brands in this set hold 18 051 167 AI impressions/mo across ChatGPT, AI Overviews & AI Mode.
GoodRx 66.8%
Hims & Hers 24.7%
BetterHelp 5.7%
Teladoc 1.8%
Zocdoc 1.0%
Findings
The five brands hold 18.1M AI impressions/mo across ChatGPT, AI Overviews and AI Mode. GoodRx (66.8%) and Hims & Hers (24.7%) take over 90%; BetterHelp (5.7%), Teladoc (1.8%) and Zocdoc (1.0%) share the rest. Cited prompts are mostly cost, coverage and legitimacy questions (“Can I use GoodRx on Medicare?”, “Is BetterHelp a legit therapy?”), and answers often cite regulators (fda.gov, ftc.gov, medicare.gov) next to the brand. Zocdoc is cited mainly on local provider questions.
What to do
Publish clear, sourced answers to price, insurance and safety questions on your own domain, with clinical review and links to official guidance. AI engines place brand pages next to FDA and Medicare sources; pages that meet that standard get cited.
4.ROI Forecast
Industry benchmark
Package
Period
Parameters
Dive deeper — change parameters in the ROI calculator
– Open the interactive model to adjust assumptions yourself.
Cumulative Revenue vs Cost
Traffic Growth
New Paid Customers
Cumulative ROI
ESA ROI Calculator · Start 10/$5.5K · Growth 25/$10.95K · Scale 40/$15.5K · peak 7 mo, success 60%, 180 visits/page, brand ×3.5, LLM 0.1×, LLM conv ×2. Funnel inputs follow the industry benchmark switch (Weak / Typical / Strong = bottom quartile / median / top quartile of the category). Revenue per payer is 12-month subscription revenue, not lifetime value; visit → install is an estimate (no open benchmark for search visitors). Pay-per-visit telehealth is not modelled: no open data on how many sign-ups reach a first paid visit.
Findings
On the Growth package over 24 months, a top-quartile funnel (Strong tier: 5.1% visit → install, 6.2% install → paid, $62 per payer) turns a $263K project into $552K of revenue (ROI 110%) and breaks even in month 14. The same pages at the median (Typical tier) return only $88K. Health apps share the fitness subscription benchmarks, so the gap between the median and the top quartile is just as wide.
What to do
Measure your own visit → install and install → paid rates first. Telehealth with pay-per-visit pricing earns more per patient than the subscription benchmark (in the US a general visit without insurance is around $89, therapy up to $119), so model your own revenue per patient before choosing a package.
Sources & Benchmarks
I. Sources
- Content — Ahrefs Keywords Explorer (US volumes) + ESA intent clustering
- Organic SEO — Ahrefs Site Explorer
- AI Visibility — Ahrefs Brand Radar (ChatGPT / AI Overviews / AI Mode; citations API limit 25)
- ROI — ESA ROI Calculator + service packages
- Industry benchmarks — RevenueCat, State of Subscription Apps 2026, Unbounce, Conversion Benchmark Report 2024, LocaliQ, Search Advertising Benchmarks, Teladoc Health, pricing without insurance
II. Benchmarks
Reference ranges for a subscription-app funnel — Visit → Install → Trial → Paid — for the median app in the category and its bottom and top quartiles. Rows marked ROI-model input feed the forecast above. All figures are modelled estimates on the stated inputs, not guarantees.
II.A. Conversion — industry benchmarks
Funnel step
Weak → Typical → Strong
Source / note
Visit → Install
Estimate; strong = landing-page benchmark (Unbounce 2024, LocaliQ 2026)
Install → Trial
(30 days)
(30 days)
RevenueCat 2026
Trial → Paid
RevenueCat 2026
Install → Paid
(35 days)
(35 days)
ROI-model input. RevenueCat 2026
Revenue per payer
(12 months)
(12 months)
ROI-model input. RevenueCat 2026
Avg. visits per page
(peak)
(peak)
180 visits
ROI-model input. Ahrefs top pages of the five leaders (US, pages with 10–3,000 visits/mo, top 100 per domain, n=500) have a median of ~970 and a trimmed mean of ~1,240 visits/page, driven by GoodRx and Zocdoc’s years of links and brand pull. A newly published page is modelled at 180, the same conservative figure as the other app reports.
Revenue per payer
(12 months)
(12 months)
$62
ROI-model input. RevenueCat, State of Subscription Apps 2026: 12-month revenue per payer for Health & Fitness apps (bottom quartile / median / top quartile); medical apps are reported together with fitness.
II.B. GEO benchmark ranges
| GEO metric | Early | Healthy | AI-heavy | Notes |
|---|---|---|---|---|
| LLM traffic ratio | 0.01–0.04× | 0.05–0.12× | 0.15–0.30× | LLM referrals as a multiple of organic |
| LLM conversion boost | +50–120% | +300–500% | +400–700% | ChatGPT highest; AI Overviews lowest |
| Content success rate | 30–50% | 45–65% | 50–70% | Service pages and how-to content rank best |
| Months to peak | 3–6 | 6–14 | 14–24 | Per published cohort |
| Brand traffic multiplier | 0.05–0.15× | 0.20–0.40× | 0.45–0.90× | Fixed at 3.5× brand-lift in the model |